IDENTITY / FIRST CONCEPT
Wear the frequency.
Black fabric, electric cyan and a mark built around motion. A first visual direction for NO LIMITS PHONK.
An early visual concept with the previous mark. The current brush-lettered identity appears below. Products and sales have not been announced.
SOUND / WITHOUT LIMITS
One mark.
Everywhere the music goes.
Sharp white lettering, electric cyan and the energy of a night drive. The brush wordmark, circular BMW avatar and NEW RHYTHM cover now connect the website, channel and music videos.
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